AI Systems
Engine Build/engine-build/ Workflow Automation/workflow-automation/ AI Workshops/ai-workshops/Planned
TikTok + Creator/tiktok/ Affiliate/affiliate/ Paid/google-ads/about · purpose
Nalar is the Indonesian word for reasoning - the thing answer engines are learning to do, and the thing we sell. Search across Southeast Asia is turning into answers, and the brands that get cited and recommended in those answers will take the demand. Someone in this region has to be the expert in making that happen. We decided it should be us.
why southeast asia
SEA is mobile-first, marketplace-heavy, and adopting AI assistants faster than most of the world - across six markets, dozens of languages, and buying journeys that western playbooks do not describe. The region deserves an AI-search practice built here, measured here, and proven here. That is the gap Nalar fills.
the founders
Ten years of SEO across SEA tech - including scaling Shopee Indonesia organic search 1,500x (15K to 22M monthly users) and three zero-to-scale B2B SaaS launches. Now runs AI search as a measured channel and builds the AI systems underneath it.
Co-founder. Bio coming - written by Alief, in Alief's words.
We show rank, never borrow it. Our public experiments and the SEA AI-search benchmark will live here as they land.